Marketing for Managers: A Practical Approach by Leyland F. Pitt


Debunking the idea that marketing has to be complicated, this book introduces the issues underlying marketing concepts and strategies. This newly revised edition includes material on competitive advantage, competitive strategies, customer service, product management, relationship management, and new media. Also addressed is the relationship between marketing, pricing, distribution, and communications. Integrating theory with practical tips, the book also covers the use of the Internet in marketing.

1 In Stock

SKU: 0702159336

Category: Business (Adult)